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How to stay on track with your goals and prevent the festive season from de-railing your business

Are you on target with your business goals for 2018?

I know that it has been a challenging year for some businesses in our sector, and a successful one for others. Some goals will have already been achieved, some may be in sight, and some might not be reached as quickly as planned.

Whatever your position, this is an important time of year. There are 9 working weeks left until Christmas, yet it can be quite easy to lose focus if you don’t keep your goals in mind.

I believe there are three key elements to making the most of this time of year:

  1. Review your 2018 goals
  2. Map out your plans and goals for 2019
  3. Avoid the pre-Christmas business sabotage

1. Review your 2018 goals

Right now is a very good time of year for us to remind ourselves of our business goals. What did you want to achieve this year? Are you already there, or is there more work to do?

If you’re not quite there, what can you do during the rest of October, November and December to get you closer to your targets? You can achieve a great deal over the next 9 weeks if you have a plan and you break your bigger goals down into individual tasks.

If you have already hit your targets and haven’t yet set some new goals, then this should be high on your priority list.

2. Map out your plans and goals for 2019

The end of October is the perfect time to map out your plans and goals for next year – both business and personal goals. What holidays would you like to take next year? Are there any other things you want to make happen? And what targets do you need to hit in your business to make sure you can do all that you want to in 2019?

It’s vital to block out time in your diary for thinking, planning and setting goals if you want to keep moving forwards in life and business. Once you know where you’re heading, you can plan in the daily, weekly and monthly activities that need to happen to get you to your goals.

3. Avoid the pre-Christmas business sabotage

Once the festive season starts to draw closer, we may tell ourselves that “people don’t tend to start projects at this time of year” or “people are too busy socialising in December to commission new work”.

But this becomes a self-fulfilling prophecy. We believe that no-one is buying and so we neglect some of our usual marketing and lead-generating activities. This is a contributing factor to the “business rollercoaster” that I am sure you have found yourself on at times. It is exactly why business life can be “feast and famine”.

However, if you have your goals in place and you’ve planned out the steps you need to take to reach them, it is much easier to stay focused.

This is the exact strategy I used when I wrote my book last year, Will It Stand Up? : The Professional Engineer’s View of the Creation of the London 2012 Olympic Stadium.

I would not have finished the book if I hadn’t planned in writing time and worked towards a fixed deadline. And I would not have launched it in December 2017 if I had worried unduly about the festive season.

I hope this is a helpful reminder that there is still a lot more that can be achieved before the end of this year.

And if you need structural engineering advice or assistance on an upcoming project, please get in touch.

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