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Consulting Engineers
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker This statement summarises one of the things that can hold us back from spending money on marketing our businesses. How do we know that the time and resources we invest are genuinely having an impact? And not […]
Are you on target with your business goals for 2018? I know that it has been a challenging year for some businesses in our sector, and a successful one for others. Some goals will have already been achieved, some may be in sight, and some might not be reached as quickly as planned. Whatever your […]
Robots are taking our jobs! That’s often the headline we see in the mainstream press when journalists talk about artificial intelligence (AI). But the reality is that the process of using software and AI to speed up our working practices started several decades ago. It used to be that you created designs in 2D using […]
Have you got good systems in place in your business? Or is it “organised chaos”? I am sure it won’t surprise you if I tell you – as an engineer – that systems and processes are very important to me. I’m highly logical and I want everyone in the team to be able to find […]
Business books can be transformational – but only if you do something with the information you read. That is why I wanted to share something with you. It’s from The Slight Edge by Jeff Olson. In the book, he talks about the fact that most people do just enough to keep them in that place […]
Are you using video to promote your business? It’s something you could perhaps have got away with ignoring until the last couple of years, but now there is no denying that video can have a massive impact on your business. A survey* earlier this year generated some interesting stats: 95% of people have watched an […]
If you’re anything like me, then you probably spend a good chunk of your time on business development activities. Yes, you might be out on site during the day, or at your desk working on projects, or meeting clients, but if you don’t keep new business coming in then eventually the work dries up. And […]
Have you heard of the book, They Ask, You Answer by Marcus Sheridan? It covers an interesting concept – that of addressing all of your clients’ and prospects’ questions on your website. Of course you are probably already covering the basics on your website. You’ll have an About Page that explains the background of your […]
Have you put in place plans and goals for 2018? Are you clear on what you want to achieve in your business? And have you thought about what your personal or family goals are? There are so many different books and articles about goal setting that it can feel overwhelming to decide which goal-setting framework […]
With my new book coming out this week, a few people have asked me what motivated me to write a book. Aside from the obvious reason to write a book – that is to share your knowledge – there are several reasons why I believe that most business owners would benefit from writing a book. […]