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5 ways you can use video to promote your business

Are you using video to promote your business?

It’s something you could perhaps have got away with ignoring until the last couple of years, but now there is no denying that video can have a massive impact on your business.

A survey* earlier this year generated some interesting stats:

  • 95% of people have watched an explainer video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • 81% of businesses use video as a marketing tool – up from 63% at the start of 2017.

These statistics aren’t surprising. Unless you’ve had your head completely and utterly buried in the sand, you can’t have failed to notice the abundance of video in almost every area of our lives.

Video captures people’s attention, and it is also an excellent medium for explaining things clearly.

If your boiler has a minor fault you can Google the fault code and see if there’s a YouTube video showing how to fix it.

If you want to be sure that a product or service is good you can watch videos of people reviewing it.

And we all make many more video calls than we used to, with Zoom, Skype and FaceTime becoming completely normal methods of communication.

So how do you embrace video in your business and use it to help you win more customers?

There are a number of ways you can do this, and they’re all worthwhile methods of upgrading your marketing and engaging with more potential customers.

  1. You can use time-lapse photography to capture building projects from start to finish, giving you a video you can use in your marketing to show the size and scope of the projects you work on.
  2. Sweeping drone footage set to music can give a powerful view of a building project you’ve been involved with (clearly you need the relevant permissions, and you need to be sure the drone pilot you’re using has a licence and understands the relevant legislation).
  3. You could use video to introduce you and your team to potential customers and to explain the services you offer. You could even use a service such as BombBomb to send out follow-up emails in video format.
  4. You can create a vlog – a regular video blog – and cover similar topics to your written blog. If you answer common questions that your clients ask, then this will create a good resource for potential customers as well as increasing traffic to your website.
  5. Post “Facebook Live” videos such as question and answer sessions or training courses that are useful to the kinds of people you want to attract as customers.

These are just a few different places you can start, but there are multiple ways to make the most of video. I’ve seen people in the business community who have transformed their business by posting a video each week onto various social media platforms.

An important tip is to make sure you get your videos captioned, using a service such as Most people are scrolling through social media with the sound OFF, so you’ll get many more video views if you use captions.

It’s a great way of helping people get to know you and your business. If you deliver regular, useful content via video then people will develop a trusting relationship with you over time. Plus it’s a very good way of showcasing your work.

At Super Structures Associates, our core business is structural engineering, but we do like to keep up to speed with marketing developments and other business growth strategies. If we can help you with anything – structural or otherwise – please let me know.

P. S. * Statistics from the Wyseowl “The State of Video Marketing 2018” survey, on the HubSpot website.

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